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What Investors Look for in a Startup

Before approaching investors, every startup founder should ask themselves what investors look for in their startup. Below information will guide you to prepare for this question with data-driven insight.

Team:

Most of the investors give first priority to the startup team for investment. According to them, they mostly care about the following features of the team –
  1. PASSION .. PASSION and only PASSION: How the passionate the co-founders and the teams are.
  2. Lots of Energy but Open for feedback (Humble)
  3. Endurance / Consistency

Are you solving a real problem?

It’s no matter what big names of the technologies you are using. They only would like to ask you,” Are you solving a real problem?”. So be ready for that.

Have you made any product, project, POC or at least any prototype?

Investors don’t have any intention to invest in a startup which is in a business plan stage. So make at least one product/project/sample/prototype. Please check below video to know what Rajan Anadan (MD, Google India) is saying about this.

Make your business proposal simple and short:

Investors don’t have much time to read about your business throughout a day. So make a simple, easy to understand and brief business proposal to get selected from thousands of same in their mailbox. below video will guide you regarding the same.

Conclusion:

So be mindful, analyze from the investor’s perspective, research their profile, learn from online treasures, be data-driven and finally keep up your indomitable spirit to attract investors. All the best...

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