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What Investors Look for in a Startup

Before approaching investors, every startup founder should ask themselves what investors look for in their startup. Below information will guide you to prepare for this question with data driven insight.

Team:

Most of the investors give first priority to the startup team to for investment. According to them, they mostly care about the following features of the team –
  1. PASSION .. PASSION and only PASSION: How the passionate the co-founders and the teams are.
  2. Lots of Energy but Open for feedback (Humble)
  3. Endurance / Consistency

Are you solving a real problem?

It’s no matter what big names of the technologies you are using. They only would like to ask you,” Are you solving a real problem?”. So be ready for that.

Have you made any product, project, POC or at least any prototype?

Investors don’t have any intention to invest in a startup which is in a business plan stage. So make at least one product / project / sample / prototype. Please check below video to know what Rajan Anadan (MD, Google India) is saying about this.

Make your business proposal simple and short:

Investors don’t have much time to read about your business throughout a day. So make a simple, easy to understand and brief business proposal to get selected from thousands of same in their mailbox. below video will guide you regarding the same.

Conclusion:

So be mindful, analyze from the investor’s perspective, research their profile, learn from online treasures, be data driven and finally keep up your indomitable spirit to attract investors. All the best..

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