All About Startups

Branding is the most important theme for a startup company. You have two option for your startup: Either make your company's brand. Or break your business. Right? But yes of course making brand is not that much easy. It requires too much effort, tremendous perseverance, Customer oriented vision and relentless hard work. But once you completed building your brand it's too much easy to carry on. Then things work in a non-linear fashion. And to set up your startup's brand you need to follow certain techniques and steps which I will discuss now. Step#1: Choose your brand's name: I have done several researches on this to determine whether a unique and catchy name is most important or any name is okay to build your reputation as a brand. And I found that though the unique and catchy name has some attraction, it's not that much important factor to build your brand. But of course I will recommend you to choose your name mindfully and choose at least 6-7 n...

We are living in a society where success stories are glorified and failure stories are horrified. Isn’t it so? But believe me it’s terrible. We need to break this system. I will tell you why? Let’s have an analogy. Suppose you are at the START point in the above picture. Now your destination is the END point. So you will be successful when you will reach the END point in the picture. Now if I tell you some success stories or events it will tell you about the END point. So you will get an idea about END point only. I’m not telling that it’s not required. But listening success stories means knowing the END point – the destination. That’s required only once to get the idea of END point. But the main effort is in the meanwhile i.e the road – the smooth – the rough – the anything possible road. As this road is not a straight line joining the START and END point. It’s a totally unpredictable, random road full of chaos. Like in the picture you can see different points in the road ...

Success rate in startups is too low which is a demotivating factor for the young entrepreneurs. So I was thinking how they can get rid of this fear of statistics backed failure. And they deserve it as they are mostly passionate and ambitious. But only being passionate and ambitious will not help you to achieve success as a startup founder. After diving deep into the core of my mind, I realized that following 5 things should be the goal of a really ambitious and passionate startup. Make platform or infrastructure not product: Don’t think about a product or particular service. That will not create long term revenue. Rather be mindful and think about some infrastructure or platform where people will give and take particular product or service. And then you can create big impact in the society. Successful Examples: Cloud, API, Google, Open Source, WordPress…….Aren't they?? Empower people: Don’t think about business – think about the empowerment of people. People i...